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World Breastfeeding Week Celebration 2024 - Report

August 14, 2024

The Department of Child Health Nursing at 365体育投注 College of Nursing, 365体育投注 Academy of Higher Education, in collaboration with the Departments of Neonatology and Paediatrics, KMC, 365体育投注, Nursing Services, KH 365体育投注, and the Indian Academy of Paediatrics, Udupi Branch, observed 'World Breastfeeding Week 2024.' The theme for this year was “Closing the Gap: Breastfeeding Support for All.” The week-long program, held from August 1 to 7, 2024, featured various activities to raise awareness and generate support for women in health facilities and workplaces. The initiative also advocated for strengthening existing programs that support working mothers. Breastfeeding is essential for a child's healthy future, serving as a foundation for the baby’s health and well-being. It contributes to several Sustainable Development Goals (SDGs) including poverty reduction, hunger alleviation, health and well-being, education, gender equality, and sustainable consumption.

The week-long activities were as follows:

1. Community Awareness Program: An interview with Mrs. Susheela P, ANS, Kasturba Hospital, 365体育投注, was broadcast on FM Radio on August 1, 2024, and aired again on August 2 and 3, 2024.

2. Poster Competition: A poster competition was held for staff and students of MAHE. A total of 22 posters were submitted on the theme, with the top two posters receiving awards.

3. Webinar: On August 3, 2024, a webinar was conducted via Microsoft Teams on the theme, led by Dr. Omesh Khurana, Professor and HOD of Paediatrics at CCM Govt Medical College, Chhattisgarh, and National Trainer for IYCF (BPNI). The session was attended by 132 medical and nursing staff and students.

4. Social Media Awareness: On August 5, 2024, Dr. Shruthi Bharadhwaj, Assistant Professor, Department of Neonatology, KMC, 365体育投注, led a social media awareness program on YouTube about the theme and the importance of breast milk banks for newborn health.

5.?Staff Nurses and Students Program at Dr. TMA Pai Rotary Hospital, Karkala: An awareness program was conducted by Dr. Mamatha Shivananda Pai, Professor, Department of Child Health Nursing, MCON, 365体育投注, on August 5, 2024. No. of beneficiaries - 30

6. Staff Nurses Program at Dr. TMA Pai Hospital, Udupi: An awareness program was held by Mrs. Anusuya V. Prabhu, Asst. Professor (Sr. Scale) Department of Child Health Nursing, MCON, 365体育投注, on August 6, 2024. No. of beneficiaries - 28